The best way to ensure consistent brand share growth over competition is to have a powerful Brand and deploy it powerfully. Anyone who has a product (the term is used here to include services as well) can develop a reasonably sound Brand Building Program by making sure they take eight steps. [Continue reading...]
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Brands are an extremely vital element in your product and corporate value proposition. With communications so pervasive today, corporate branding and product branding are becoming fused as one. [Continue reading...] If your business provides products and services to other businesses, you can achieve the benefits of a strong brand identity in customer loyalty, buying preferences, and referrals to other customers. However, the relationship with your customer is far more complex than when compared with consumer product relationships. Business to business service companies must innovate above and beyond just satisfying the client’s transactional needs to create positive brand loyalty over time. [Continue reading...] This article will provide you with insight into six financial benefits that a strong brand identity contributes to an organization. This article will also explain how brand differentiation and brand relevance can be valuable tools for increasing an organization’s operating margin. [Continue reading...] We know all too well how essential branding is to the success of any business but how often do we consider the role that branding plays when we market ourselves. It is our beliefs, values and our self-image that drive our personal brand. Failure to identify and cultivate these drivers affects our ability to attract interest, differentiate ourselves from our competition and promote and market ourselves effectively. [Continue reading...] The latest thinking in the field of branding (which first began to emerge as a true field of study back in the early ’50s) identifies five branding strategies that reign supreme in today’s corporate world. Although each strategy can be successfully employed by companies offering very different products and services, they all seem to work best within fairly narrow parameters that pertain to the industry, product or service and market being served. [Continue reading...] We all know that the best brands make strong emotional connections with their customers. Recent research suggests, however, that the best brands don’t stop there. Instead, they leverage those emotional connections to such an extent that their customers feel “married” to the brand. [Continue reading...] Globalisation is referred to as a set of profound material changes that have an impact on relations between societies in the past few decades. The identifiable features of these material changes are witnessed in the development and growth of web, satellite transmission, fibre-optic technology, broadband operations, transnational corporations and the emergence of World Trade Organisation. [Continue reading...] Every company has a brand (how people think of them) whether they created it through design or accident. By creating your brand through design, you shape the way you wish your company to be viewed by customers and potential customers. This will remove some of the uncertainty concerning what others will expect from you and say about you. The power of a brand can’t be over-estimated. The Golden Arches are known worldwide. [Continue reading...] How important is your brand image? [Continue reading...] |
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