Mistakes. They happen. They are going to happen. [Continue reading...]
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Should I be using social media for my business? If you’re in business, YES! While some people use social media to broadcast the mundane details of their lives, for businesses, social media is a platform for providing information about your business and industry, starting conversations, and listening to customers and potential customers. [Continue reading...] Tips and advice on how to benefit from social media. Learn how to avoid being taken advantage of by the many social media agencies and gurus that are hounding you. Do your homework first, plan, test and consider taking a Web 2.0 marketing benchmark to see what your competition is doing. [Continue reading...] We recently taught a Social Media 101 Seminar at a local Chamber of Commerce. We had a sold out program and a room full of folks ready to learn how social media can help their business grow. We’ve had requests from around the globe for a recap of what we did so it can be leveraged for other coaches, mentors and trainers. Thus the reason for this post. If you need more info. please feel free to contact me direct. The class had a mixed audience of newbies, “sorta knows”, and “know enough to be dangerous”. [Continue reading...] Viral marketing in social media can be an inexpensive method of reaching millions of people quickly and almost effortlessly. To capture and convert your target audience you’ll need a sustainable campaign built on layers of traditional and internet media components to make it work. [Continue reading...] There are many challenges in implementing a social media strategy that aren’t readily apparent. Before you jump in, keep these myths in mind. [Continue reading...] Who wants to spend time and energy establishing a social media presence only to ruin it by committing social media faux pas? Before engaging in any social media activity, be sure to conduct yourself like the decent person you are so that your efforts will be worthwhile. [Continue reading...] This article outlines, in my opinion, the top 10 social media blogs online today. By harnessing the power of each of these blogs, you can begin to create a name for yourself and position your status with authority. They provide the excellent means for you to step into these larger social communities and begin expanding your online business. [Continue reading...] By now, most businesses know how vital social media marketing is for their bottom line. From keeping a pulse on your customers’ experience to branding your company to promoting your products and services, social media marketing allows you to do so much for so little. Yet, one of the main complaints businesses cite about staying on top of their social media marketing efforts is the time involved to do so. They feel that someone has to be tied to the computer 24/7 to make the effort effective. Fortunately, with today’s mobile applications and technology, social media marketing is being reborn as a mobile experience – a mobile social media marketing initiative, so to speak. [Continue reading...] What would I say to a company whose competitor is doing a lot of social media, but they see it as a waste of time as they are lucky enough in these times to have a huge budget for mainstream advertising? Consider that the average person is exposed to over 3000 advertising messages every day. Consider that messaging and interaction is no longer one-way it is multi-directional amongst all stakeholders. [Continue reading...] |
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